On August 24, 2026, Tesla quietly updated its online configurator, raising the price of the Cybertruck by $5,000 for two of its three trims without any changes to vehicle specifications. The Dual Motor AWD variant now starts at $74,990, up from $69,990, while the Premium AWD increased from $79,990 to $84,990. The Cyberbeast trim's price remained unchanged at $99,990.
This price adjustment comes at a time when the Cybertruck is facing significant demand challenges. Tesla is currently operating the Cybertruck production line at Gigafactory Texas at roughly 10% of its planned annual capacity of 250,000 units, with less than 20,000 units sold per year. The company has been throttling production to manage inventory, which still stands at approximately 3,000 trucks in the US.
According to registration data, demand appears even softer when accounting for purchases by entities linked to Elon Musk. In Q4 2025, SpaceX and other Musk-controlled entities accounted for 1,339 of the 7,071 Cybertrucks registered in the US. Excluding these purchases, Cybertruck registrations would have fallen 51% year-over-year. For context, Ford has sold more F-150 Lightnings than Tesla has sold Cybertrucks, despite Ford discontinuing the Lightning due to insufficient sales volume.
This pricing strategy presents a complex signal for B2B buyers and fleet operators. The decision to raise prices amidst weak demand suggests Tesla is prioritizing per-unit profitability or managing cost pressures over volume growth. This move carries the risk of further suppressing an already limited market, as the truck's niche appeal and high price point are significant barriers.
For commercial buyers, this volatility in pricing—the Dual Motor AWD variant has seen a $15,000 swing in just a few months—creates uncertainty in total cost of ownership and fleet budgeting. It underscores the importance of securing stable, cost-effective supply chains and evaluating the long-term viability of specialized EV platforms. The market trend indicates that aggressive pricing may not be the primary driver for this vehicle, as its appeal appears to be highly inelastic and limited to a specific customer base.
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